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Organic, vegan, cruelty-free, and synthetic-free skincare with highest-quality ocean nutrients & active land botanicals. We believe in beauty through nature — proven, non-toxic & inspiring. We bring you effective, ethical, indulgent skincare made in small batches by mermaid artisans with love and island vibes.

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      THE OCEAN'S SECRET TO GLOWING SKIN

      Purely natural, ethical skincare with high-performing ocean nutrients & organic island botanicals. Here is beauty from the sea — proven, nontoxic & inspiring.

      WHO WE ARE

      WHO WE ARE

      Let’s be beach buds. Learn a little about us and what we believe in.

      OUR STORY

      MERMAID REWARDS

      MERMAID REWARDS

      Get exclusive member benefits and start earning free product as you shop.

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      More reasons to love us

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